Last month a quality newspaper headed “Belgians are tired of sustainability, but aren’t sick of it”. It was the conclusion of research done on 1000 Belgians, commissioned by the new sustainability network The Shift. To be clear it’s mainly about the term ‘sustainability’. One in two doesn’t know (anymore) where the term stands for and one in three is tired of the term. Sustainability is too abstract, distant and not transparent. What can we as professionals do about this?
“Who are todays (world)leaders and what can we learn from them?” It was a question during a Q&A session with Chris Guillebeau during a conference last year. Chris is an ‘authority’ on micro-entrepreneurship and one of his life achievements was to visit every country in the world before his 35th birthday. Not his answer but the bewildered absence stayed in my memory.
It’s amazing that the sustainability-transition gets more and more followers. In spite of the growing momentum, a lot of mental energy can be wasted. The spectrum of problems is wide, the strategies are complex and the solutions are diverse. If it doesn’t immediately put you off then, it isn’t unlikely that you will meet dissolution or burn-out along your path.